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Microsoft to Pay People to Create Apps for Windows Phone 7 |
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Microsoft to Pay People to Create Apps for Windows Phone 7
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By Allen Tsai | Wed Jul 14, 2010 10:45 am |
Microsoft is paying programmers to develop mobile applications for its new Windows Phone 7 software, in hopes of catching up to the number of third-party programs available to rivals Apple and Google.
"We are investing a lot to attract developers big and small to Windows Phone 7 to let them understand what the opportunity is and provide as many resources as we can to help them be successful on our platform," he added. "We're open for business and we want to work with them." Many programmers have been reluctant to invest resources into creating software for Windows Phone 7, fearing the new mobile operating system may not lure enough customers. By offering incentives, Microsoft hopes to open the door of innovation and speed up the development process, giving the company a wide selection of third-party programs to win over consumers when devices running Windows Phone 7 hit stores shelves later this year. "We're making sure that, over time, developers have a way to not only create rich, high-quality applications but to distribute them in a low-friction way to a global customer audience," he added. Currently Apple leads the pack with around 225,000 applications available for the iPhone, while devices that run Google's Android operating system have access to some 65,000 programs. Microsoft is starting from scratch with Windows Phone 7. Earlier this week, Google released a new software tool that lets people drag and drop "blocks" of code to easily create programs for its Android smartphones, aiming to gain the upper hand in the applications arms race.
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